Social Media for Project Management / Johan Ninan
In this book, multiple authors working on the application of social media in projects come together to craft an agenda for ...
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Strategic Marketing : Concepts and Cases / Russell Abratt, Michael Bendixen
Explores concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss ...
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The Front-end of Large Public Projects : Paradoxes and Ways Ahead / Terry M. Williams, Knut Samset, Gro Holst Volden
Delves into the reality of large public projects, to show how they can be managed effectively and efficiently, recognising ...
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The Power of Humility in Leadership : Influencing as a Role Model / Franziska Frank
To many people, the words ‘leader’ and ‘humble’ are not natural bedfellows. Yet once they have grasped the definition ...
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The Production Manager's Toolkit : Successful Production Management in Theatre and Performing Arts / Cary Gillett, Jay Sheehan
Discusses management techniques, communication skills, and relationship building tactics to become effective and successful ...
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The Routledge Companion to Marketing Research / Len Tiu Wright, Luiz Moutinho, Merlin Stone
Provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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